FITSPI IN DESIGN | BEHIND THE SCENES


 

SPOTLIGHT: HILLARY ZATOR: DESIGNER

From the INSTAGRAM photos to the prints to the sizing to the feel of each piece of our brand, scrupulous attention to details is required to convey our brand in a way that we know you'll love. Behind all the photos and product is a team that works tirelessly to produce the kind of pieces and inspiration that resonate with you.

Hillary Zator stepped into the role of lead designer in the early stages of FITSPI, before the special prints and double thread stitching was made common in the production process of our apparel.

 The process starts with finding inspiration and synthesizing an idea and an initial sketch.

Then after careful critiquing the design is put into CAD.

After various rounds -- the idea comes to reality. And THIS is what makes the process and the months of work refining all worth it.

 

Hillary has brought inspiration and ideas to life with her creativity and affinity for forecasting trends that she trusts our customers will love. 

 

Introducing the new BRINKLEY Line: Coming December 2017.